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Overview
Today's mobile consumers are dictating a fast pace of demand for mobile content consumption. At the same time, mobile network operators need to increase their mobile data service offerings to drive up their ARPU, without compromising the user experience. Most consumers are dissatisfied with both quality and volume of mobile network content that is offered to them. For customers, the benchmark is their PC Web experience, which means that they want lots of rich content delivered in a timely and efficient manner.
To effectively supply such demand, operators must have infrastructure capabilities in place to adapt rich Web content to any mobile device - with minimal time and effort. Their customers' experience must be rich, yet easy. It must always be an "ultimate" experience, even though consumers are surfing the Web from a mobile device.
InfoGin's superior Web to mobile content adaptation technologies dramatically reduce the time-to-market introduction of new services and maximize the efficiency of mobile content delivery. |
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The end of the Walled Garden era
To meet the rising consumer demand for Web content in the mobile environment, network operators are realizing they need to offer richer mobile content portals - with high-quality, high-volume content, providing an engaging consumer experience and ultimately increasing their ARPU from mobile data services.
For Mobile Network Operators, making the transition from limited service offerings through 'walled garden' mobile portals to full Web access from any mobile device means they will need to offer enriched portal content while keeping in line with the subscribers' experience of Web surfing on the PC, so that the content is optimized for viewing on any mobile device.
InfoGin’s Intelligent Mobile Platform™ (IMP™) enables real-time optimal reformatting of content written in any markup language (Web [HTML], i-mode [i/cHTML], WAP [WML 1.X, xHTML MP] etc.) to any mobile device without compromising content richness and functionality. |
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Solutions
InfoGin enables optimal delivery of any Web content to any mobile device. We can provide our customers with instant mobilization of Web content in a way that highlights mobile users' needs and expectations, while at the same time does not require substantial resource allocation.
InfoGin offers mobile operators a complete mobilization solution - they can mobilize their web presence quickly and efficiently, enhance their Web sites' look, feel and functionality through the utilization of easy-to-use tools; and constantly make improvements based on their mobile users' preferences.
InfoGin automatic engine enables mobile users to continue their Web activities, such as Web Search and Web Browsing, while on the go. Mobile Web search gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It gives mobile users the ability to access all Web content, not just the WAP-enabled pages accessible through other mobile browsers. Search results are automatically formatted to the user’s mobile screen size and links are clickable, making mobile search actionable and useful.
InfoGin has developed its solutions with the purpose of alleviating the main obstacles that its customers and their mobile users face when venturing into the mobile Internet, as well as strongly focusing on quality and user-friendliness. |
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| Benefits |
| InfoGin's solutions allow mobile users to: |
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View Web content optimally adapted to any small screen device, from |
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legacy phones with WAP 1.X browser, to the most advanced small screen devices available |
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Experience unparalleled on-screen readability |
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Experience ease of navigation |
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Browse at accelerated rates |
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Personalize and maintain PC browsing habits |
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| By implementing our solutions, mobile operators can benefit from: |
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Extended user reach beyond the PC to all mobile devices |
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Strengthened subscriber loyalty |
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Increased revenues based on larger exposure |
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Dramatically reduced Time-to-Market & Costs of new attractive services |
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InfoGin's unique technology provides mobile operators with:
Immediate time-to-market: Upon installation of InfoGin's platform, the entire web is instantly accessible for convenient mobile browsing.
An exceptionally cost-effective solution: Negligible resources are required for integrating the platform as well as maintaining it.
High-quality mobile display: Content delivered to mobile devices is of the highest quality in terms of relevancy and adaptation for the small screen.
A fully automated solution: There is no need for site pre-configuration or vendor intervention, consequently retaining in-house control over the mobilization process and the mobile-adapted content.
A standalone platform: No invasion of internal systems occurs, as the Intelligent Mobile Platform interfaces with Web content directly. |
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Would you like to get additional information? Please contact us. |
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