Overview
Today's mobile consumers are dictating a fast pace of demand for mobile content consumption. At the same time, mobile operators need to increase their mobile data service offerings to drive up their ARPU, without compromising the user experience. Most consumers are dissatisfied with both quality and volume of mobile content that is offered to them. For customers, the benchmark is their PC Web experience, which means that they want lots of rich content delivered in a timely and efficient manner.
To effectively supply such demand, cellular operators must have infrastructure capabilities in place to adapt rich Web content to any mobile device - with minimal time and effort. Their customers' experience must be rich, yet easy. It must always be an "ultimate" experience, even though consumers are surfing the Web from a mobile device.
InfoGin's superior Web to mobile content adaptation platform (IMPtm) dramatically reduce the time-to-market introduction of new services and maximize the efficiency of mobile content delivery.
The end of the Walled Garden era
To meet the rising consumer demand for Web content in the mobile environment, cellular operators are realizing they need to offer richer mobile content portals - with high-quality, high-volume content, providing an engaging consumer experience and ultimately increasing their ARPU from mobile data services.
For Mobile Operators, making the transition from limited service offerings through 'walled garden' mobile portals to full Web access from any mobile device means they will need to offer enriched portal content while keeping in line with the subscribers' experience of Web surfing on the PC, so that the content is optimized for viewing on any mobile device.
These rapid changes in the mobile content environment have created new challenges for mobile operators & new opportunities in the value chain for OEMs & Sis.
InfoGin's Intelligent Mobile Platform (IMPtm) enables Mobile operators to truly exploit & maximize the full potential from its infrastructure while off-portal becomes a substantial part of their data offering to consumers.
Solutions
InfoGin enables optimal delivery of any Web content to any mobile device. We provide cellular OEM and network integrators with instant mobilization of Web content in a way that highlights mobile users' needs and expectations, while at the same time does not require substantial resource allocation.
InfoGin offers mobile network operators and mobile OEM's a complete mobilization solution - they can mobilize their web presence quickly and efficiently, enhance their Web sites' look, feel and functionality through the utilization of easy-to-use tools; and constantly make improvements based on their mobile users' preferences.
InfoGin automatic engine enables users to continue their Web activities, such as Web Search and Web Browsing, while on the go. Mobile Web search gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It gives mobile users the ability to access all Web content, not just the WAP-enabled pages accessible through other mobile browsers. Search results are automatically formatted to the user's mobile screen size and links are clickable, making mobile search actionable and useful.
InfoGin has developed its solutions with the purpose of alleviating the main obstacles that its customers and their mobile users face when venturing into the mobile Internet, as well as strongly focusing on quality and user-friendliness.
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View Web content optimally adapted to any small screen device, |
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from legacy phones with WAP 1.X browser, to the most advanced small screen devices available. |
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Experience unparalleled on-screen readability |
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Experience ease of navigation |
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Browse at accelerated rates |
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Personalize and maintain PC browsing habits |
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