Today's Challenge
The recent adoption of wideband technologies, such as GPRS, EDGE and UMTS, as well as the emergence of large screen colorful terminals in the mobile marketplace have brought new benefits to end users, both in terms of speed as well as the overall experience of mobile browsing.

Today, a large number of mobile operators are still offering limited mobile data services, such as ring tones, pictures, mail and video clips. Browsing services are gaining popularity and are looked upon favorably by both operators and content providers. But above all, they have increasingly become a mandatory requirement and are expected by mobile users. Browsing is the key to the customers who are eager to discover downloadable content and infotainment, which in turn generate revenues for the operator.

More and more content providers and media companies want to "go mobile" in order to increase their interaction with target audiences and to reach new market segments. These content owners are seeking involvement in commercial synergy between two of the most exciting arenas in modern communication - the Web and the mobile space. Enabling the link between the personal handset and the ocean of content is where the true potential of mobile content lies.